You know that verse where Jesus says, “The greatest among you will be your servant” (Matthew 23:11)? Yeah, I read that and immediately thought, “Well, shoot, I guess I’m not winning any greatness awards today—I just barked at my Wi-Fi router like it stole my lunch.”
But then I sat with it, probably while sipping coffee that was 90% sugar and 10% Holy Spirit, and it hit me: maybe this whole business gig isn’t about me being the boss lady. Maybe it’s about serving. Like, actually serving—not just the Instagram-filter version.
I run a digital marketing biz, which sounds fancy until you realize it’s mostly me searching “why isn’t this ad converting” at 2 a.m. while my dog gives me a toy to play with her. But here’s the wild part: the more I think about serving—my clients, my team, even the random stranger who emails me about SEO at midnight—the more I see God’s fingerprints all over it.
True greatness isn’t in the profit margins (though, bills gotta get paid). It’s in the heart stuff. The messy, humble, “let me help you even though I just spilled coffee on my keyboard” stuff.
Take today. I’ve got this client—super driven boss lady, wants to create a promotional video to pitch to potential clients for her business. Awesome idea, right? Except selling that vision is like trying to herd cats while riding a unicycle and juggling flaming torches. You need all the clips, the info, the focus—and don’t get me started on wrangling support from partners who ghost you or key players who demand the moon.
My brain’s already halfway to “Ooh, let’s storyboard this bad boy!” because that’s my jam, but then I paused. Serving isn’t just slapping together a video—it’s listening. So I called her up, let her vent about flaky collaborators and the one investor who keeps asking for “more wow factor,” and then we got to work. I laid out a plan: here’s the footage we’ve got, here’s what we still need, and here’s how we’ll make it pop. He exhaled, I cracked a joke about needing a caffeine IV, and I think God smirked. Plus, I mentally bookmarked celebrating with my favorite arepa if we pull this off. Win-win.
That’s the action step I’m chewing on: how can I serve better today? Not in some grand, saintly way—I’m not out here parting the Red Sea—but in the small stuff. Maybe it’s texting my programmer, “Hey, you rocked that last project—take a breather,” instead of piling on more tasks. Or maybe it’s telling a client, “I’ve got your back,” and meaning it, even when my inbox is screaming and my kid’s yelling about a missing sock. (Why is it always socks?)
Here’s my quirky take: running a business is like flipping arepas on a hot griddle. You’ve gotta time it right, flip with care, tap them to make sure they're ready, and serve it up warm—or it’s just a sad, burnt mess. Serving through business? Same vibe. It’s faith in action, humility on deck, and a little chaos for flavor. I’m not perfect at it, but I’m trying. And I figure God’s cool with the effort, even if I trip over a Lego on the way.
So, what’s your serve today? How do you show up for someone—client, coworker, random human—in a way that says, “I see you, and I’m here”? Tell me—I’m nosy, and I could use the inspo while I hunt for my car keys.
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