Hey there! I know how valuable your time is. As a business owner with Christian and patriotic values, you need to focus on what actually brings in the money. Video creation is great and gives your brand very necessary digital presence, but it shouldn't be your main focus unless you're a full-time content creator. So, let's dive into how you can create Instagram Reels quickly and efficiently—in under 20 minutes!
Why 20 Minutes?
Your time is best spent on activities that drive your business forward. Creating short videos (under 3 minutes) can help convey an idea, tell a story, give some advice, or entertain without eating up your whole day. Your time is very valuable.
Step-by-Step Guide:
The 5 Easy Steps to Creating a Reel
1. Idea Generation
2. Script and Copywriting
3. Recording
4. Editing
5. Publishing
Let's break it down:
1. Idea Generation
First, decide what kind of content you want to create. Here are your options:
- Informative: Share tips, news, or updates relevant to your audience.
- Educational: Teach your audience something new related to your business or values.
- Inspiring: Offer motivational messages or share success stories.
- Entertaining: The most difficult to make, but the most consumed. It definitely engages a wider audience when done correctly.
2. Script and Copywriting
Always create a script, even if you don't stick to it 100%. It helps you stay on track and manage your time. Alongside your script, write a brief, catchy copy to go with your video. This copy should give viewers an idea of what you're talking about and include keywords to help the algorithm recommend your account to the right people.
3. Recording
Find a quiet, well-lit spot and get ready to record. You don't need professional hair and makeup, but looking your best can boost your confidence on camera. A microphone is a must for clear audio. Once you're set, hit record on your phone and speak naturally.
4. Editing
Use Instagram’s in-app editing tools or apps like Capcut. Focus on:
- Subtitles: Make sure your message is accessible even without sound.
- Background Music: Add low-volume music to enhance your video, using in-app options to avoid copyright issues.
- Trimming: Cut out unnecessary footage like long pauses or you turning the camera on/off.
5. Publishing
Timing matters, but it's better to publish at 2:00 am than leave your video in your gallery. Post your Reel, stick to the basics, and adjust based on performance. Some videos will perform better than others, but you can only gather this data from published content. There's an audience that loves your content; they just haven't found you yet.
Extra Tip: Batch Recording
If you're already in the zone, take advantage of it. Record 3-5 Reels in one session. Editing can be done later when you have more time, or you can delegate this task. This approach ensures a steady stream of content without constant interruptions to your workflow.
Embrace Imperfection
No one starts perfect, not even the pros. Look back at the early work of your favorite content creators; you'll see improvement over time in their settings, lighting, and overall production quality. Don't be too hard on yourself. Focus on your strengths and use them to enhance areas needing improvement.
Remember, you are fearfully and wonderfully made. You're stepping out, creating content, and making things happen. Be proud of your progress and keep moving forward. You've got this!
God Bless,
Becky.
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